Nelo Cutz.
A Port of Spain barbershop graduating from an Instagram booking thread to a real branded storefront.
Booking lives in the DMs.
The chairs are full, but every appointment runs through an Instagram thread. No calendar a client can trust, no brand a walk-in recognises, no record the shop owns. Growth is capped by how fast one person can reply.
One storefront, one calendar.
A brand kit first so the shop looks like itself, then a hand-coded site with a chair-calendar booking flow at the centre. No platform tax, no template fingerprints. The booking thread retires the day it goes live.
A branded site that takes the booking.
Logo, palette and type system; a custom-coded marketing site; and a booking flow that fills chairs from a single calendar. Hand-coded, no framework, Lenis for the scroll, raw WebGL for the touches. Source handed over on launch day.