Selected work · 05

Five concept builds. All hand-coded.

Each build below is written through as a case study, the problem, the approach, and what we would build, framed honestly as a concept. No signed clients yet, no invented metrics.

Builds
Five concept builds
Two markets
Stack
Hand-coded · no framework
Lenis · raw WebGL
Status
Open · Taking briefs
Studios
Port of Spain
London, by appointment
Case studies

How we'd build it.

01 / 05

Nelo Cutz.

A Port of Spain barbershop graduating from an Instagram booking thread to a real branded storefront.

A concept build for a Port of Spain barbershop
Featured case · In development
Nelo Cutz concept build
01 Problem

Booking lives in the DMs.

The chairs are full, but every appointment runs through an Instagram thread. No calendar a client can trust, no brand a walk-in recognises, no record the shop owns. Growth is capped by how fast one person can reply.

02 Approach

One storefront, one calendar.

A brand kit first so the shop looks like itself, then a hand-coded site with a chair-calendar booking flow at the centre. No platform tax, no template fingerprints. The booking thread retires the day it goes live.

03 What we built

A branded site that takes the booking.

Logo, palette and type system; a custom-coded marketing site; and a booking flow that fills chairs from a single calendar. Hand-coded, no framework, Lenis for the scroll, raw WebGL for the touches. Source handed over on launch day.

Stack
Hand-coded · no framework
Lenis · raw WebGL
Chair-calendar booking flow
Source handed over
Status
Concept build, not yet live
Featured case
Discipline
Brand identity
Custom website
Booking flow
02 / 05

Certified Scoop.

A Caribbean frozen-treats brand moving from cooler accounts to proper online retail.

A concept build for a Caribbean frozen-treats brand
Certified Scoop concept build
01 Problem

Orders scattered across coolers.

Sales run through cooler accounts and DMs. No single storefront, no record of who ordered what, no way to take pickup and delivery without someone chasing each one by hand.

02 Approach

One storefront, automated.

E-commerce on a custom base so the brand owns its checkout, with pickup and delivery wired end to end through n8n so the studio is not the bottleneck.

03 What we built

A custom store that runs itself.

Cooler-account orders pulled into one storefront, pickup and delivery automated end to end. Hand-coded, no framework, source handed over on launch day.

Stack
Hand-coded · no framework
Custom checkout base
n8n pickup and delivery automation
Source handed over
Status
Concept build, not yet live
Scoped: storefront and automation
Discipline
Brand identity
E-commerce
Workflow automation
03 / 05

Panda House.

A neighbourhood Trini-Chinese kitchen finally getting a real digital home.

A concept build for a D'Abadie Trini-Chinese kitchen
Panda House concept build
01 Problem

A great kitchen, no home.

The food has a following, but the menu lives on a photo in a group chat. Nothing loads quickly on a corner with one bar of signal, and nothing looks like the place itself.

02 Approach

Brand first, then fast.

An identity the kitchen can wear, then a custom-coded menu and ordering flow built to a hard performance budget so it loads on a 3G corner.

03 What we built

A branded menu that loads anywhere.

A branded menu and ordering home, built to load on a 3G corner. Hand-coded, no framework, source handed over on launch day.

Stack
Hand-coded · no framework
Performance-budgeted for 3G
Custom menu and ordering
Source handed over
Status
Concept build, not yet live
Early build
Discipline
Brand identity
Custom website
Menu and ordering
04 / 05

Ervaid Law.

A London boutique litigation firm getting a real digital front door.

A concept build for a London litigation firm
Ervaid Law concept build
01 Problem

Serious work, thin front door.

The practice is sharp; the site is a placeholder. No editorial weight, no clear path to the right practice area, no discreet way for a client to make contact out of hours.

02 Approach

An editorial system.

A restrained brand system with practice-area routing built in, and a discreet 24/7 contact path that reads as carefully as the firm works.

03 What we built

A front door that holds the room.

An editorial brand and site with practice-area routing and a discreet 24/7 contact path. Hand-coded, no framework, source handed over on launch day.

Stack
Hand-coded HTML, CSS, JS
No framework · editorial type system
Lenis smooth-scroll
Cloudflare or Netlify · source handed over
Status
Concept build, not yet live
Scoped: brand system,
practice-area routing, contact path
Discipline
Brand identity
Custom website
Practice-area routing
Content design
05 / 05

Barber Gear.

A UK trade-supply storefront for working barbers.

A concept build for a UK barber trade-supply storefront
BarberGear concept build
01 Problem

Trade buyers, slow store.

Working barbers reorder the same kit every week. A heavy, generic store gets in the way of a fast repeat purchase and a dispatch they can count on.

02 Approach

Slim base, weekly cadence.

Custom-coded e-commerce on a slim base, organised around a weekly stock cadence with same-week dispatch wired through to fulfilment.

03 What we built

A trade store built for reorders.

A slim trade storefront wired to a weekly stock cadence and same-week dispatch. Hand-coded, no framework, source handed over on launch day.

Stack
Hand-coded · no framework
Slim e-commerce base
Same-week dispatch fulfilment wiring
Source handed over
Status
Concept build, not yet live
Scoped: storefront and dispatch
Discipline
Brand identity
E-commerce
Trade fulfilment
Why five builds and no clients

The work is the proof.

Every site here is hand-coded. Open the dev tools and read it. We are three people across two studios, building what we would build, so a founder can judge the craft before they ever brief us. When we sign our first client, this page changes.

Start a project Five concept builds · No signed clients yet