Drawing BH / PROC-01 Rev 2026.04 Scale 6 to 8 wk

Tight process.
Real outcomes.

Most agency projects drag because the process is vague. Ours is tight: five stages, real deliverables, weekly check-ins, fixed scope, measurable outcomes. You always know where we are, what's next, and what your custom website is going to look like before a line of code is written.

Plan view · 5 stages · left to right
01 Discovery Week 1 Business, audience, scope. No assumptions.
02 Design Wk 2 to 3 Wireframes, visual design, approvals.
03 Develop Wk 3 to 5 Custom code, CMS, payments, automations.
04 Launch Week 6 QA, training, go-live. Bulletproof or bust.
05 Grow Wk 7+ Analytics, iteration, new features.
Ground rules · what we won't do
×
We don't do templates.

No themes, no page builders. Every component is built for your project.

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We don't do mood-board theatre.

If it's in the design, it's going to work in the browser. Deliver, don't pitch.

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We don't ghost after launch.

Monitoring, fixes, support. The first month post-launch is included. Retainer or not, we don't vanish.

Stage by stage

What actually
happens each week.

Discovery.

Kickoff call, not a form. We dig into your business model, audience, and what's already failed. Then we return a Discovery Report, strategy, fixed scope, fixed fee, fixed timeline. No guesswork.

  • Kickoff Call 60 to 90 mins, founder to founder
  • Brand & Audience Deep dive questionnaire
  • Discovery Report Strategy, scope, timeline, fee
  • Signed SOW Fixed price, fixed timeline

Design.

Wireframes lock structure. Then full visual design in Figma, homepage first. Two revision rounds. We only code once you sign off every key page.

  • Wireframes Structure and information hierarchy
  • Moodboard Visual direction exploration
  • Visual Design Every key page, in Figma
  • 2 Revision Rounds Refine until it's right

Develop.

Custom front-end, CMS, payments, n8n automations. No WordPress bloat, no page-builder lock-in. Staging URL by week four. Weekly updates. Direct access to the builder.

  • Front-end Build Custom HTML/CSS/JS
  • CMS Integration So you can edit content
  • Commerce & Forms Checkout, booking, enquiries
  • Automations n8n workflows wired in
  • Staging Environment Live click-through site

Launch.

Full QA across browsers, accessibility, performance. Team training, analytics setup. Launch day includes a 24-hour monitoring window. We don't go live until it's genuinely solid.

  • QA Pass Cross-browser, accessibility, perf
  • Team Training 60 mins on your CMS
  • Analytics GA4, heatmaps, dashboards
  • Launch Day Deploy & monitor

Grow.

Hosting, security, monthly reports, new features. Quarterly reviews on metrics and roadmap. Retainers only, we stay engaged, not vanish post-launch.

  • Hosting & Security Always on, always patched
  • Monthly Reports Traffic, conversions, issues
  • Feature Sprints New pages, flows, automations
  • Quarterly Reviews Strategy, roadmap, priorities

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