We learn the business.
A 90-minute working session plus a week of follow-up questions, competitor audit, and content inventory. By the end of week one you have a written brief that any new team member could pick up and run with.
What we ship
- Written brief (12 pages typical)
- Competitor audit (5 to 8 sites)
- Content inventory
- Success measures
What you approve
- Goals + audience
- Scope + must-haves
- Tone + voice direction
- Delivery calendar